HNS providers cannot advertise for free covered services or covered services at a reduced fee, in any manner to any member of a HNS contracted payor plan, for any covered services for which a provider normally charges a fee.
HNS providers must comply with HNS and HNS contracted payor policies with respect to advertising for free services and/or services at a reduced fee.
HNS providers must comply with all applicable licensing board requirements as well as all state and federal laws.
HNS North Carolina providers must comply with NC General Statutes regarding chiropractic advertising. For your convenience, we have provided the information below that is posted on the NC Board of Chiropractic Examiner's web site.
NC GENERAL STATUTES CONCERNING CHIROPRACTIC ADVERTISING
The “State Laws and Statutes” section of the NC Board of Chiropractic Examiners web site, (www.ncchiroboard.com) states the following:
90-154. b. 13 Grounds for professional discipline
b. 1. Advertising services in a false or misleading manner
b. 10. Offering to waive a patient's obligation to pay any deductible or co-payment required by the patient's insurer.
b. 13. advertising any free or reduced rate service without prominently stating in the advertisement the usual fee for that service
90-154.1 Collection of certain fees prohibited.
Any patient or any other person responsible for payment has the right to refuse to pay, cancel payment, or be reimbursed for payment for any service, examination, or treatment other than the advertised reduced rate service, examination or treatment which is performed as a result of and within 72 hours of responding to any advertisement for a free or reduced rate service, free or reduced rate examination, or free or reduced rate treatment. Any further treatment shall be agreed upon in writing and signed by both parties.
Any chiropractic advertisement that offers a free or reduced rate service, examination or treatment shall contain the following notice to prospective patients: "If you decide to purchase additional treatment, you have the legal right to change your mind within three days and receive a refund." If the advertisement is published in print, the foregoing notice shall appear in capital letters clearly distinguishable from the rest of the text. If the advertisement is broadcast on radio or television, the foregoing notice shall be recited at the end of the advertisement.
Any bill sent to a patient or any other person responsible for payment as a result of the patient responding to a chiropractic advertisement shall clearly contain the language of the first sentence of subsection (a) and have distinguished on its face the charge for the reduced rate services, including an itemization of free services, and the separate charge for any services, examinations or treatments other than the advertised free or reduced rate services, examinations, or treatments. The reduced rate charges shall be labeled "Free or Reduced Rate Charges" and any other charges shall be labeled "Non-advertised Services, Examinations, or Treatments."
The “Rules and Regulations” section of the NC Board of Chiropractic Examiner's web site, (www.ncchiroboard.com) states the following:
0302 ADVERTISING AND PUBLICITY
General. Doctors of Chiropractic should exercise restraint in matters of advertising and publicity so as to maintain the dignity of chiropractic as a recognized profession.
Identification. The terms by which a licentiate may identify himself professionally are listed in G.S. 90-154.2. Terms which do not clearly indicate that the licentiate is a chiropractor, such as "drugless physician" or "naturopath”, shall not be used.
Signs. Small signs which do not offend the dignity of the profession may be placed on the exterior doors, windows or walls of the licentiate's office or at entrances to the building in which his office is located.
Stationery. A licentiate may identify himself on his stationery and mailing literature using the terms permitted by this Rule.
Prohibited Advertising. The Board of Examiners deems the following to be false or misleading advertising in violation of G.S. 90-154(b)(1):
Advertising which purports to guarantee a beneficial result from chiropractic treatment;
Advertising which promotes a treatment, therapy or service which the Board of Examiners has found to be unacceptable care;
Advertising in which the licentiate is identified as a specialist, unless he has completed all course work and passed an examination in a post-graduate course of study offered by an institution approved by the Council of Chiropractic Education and has caused to be filed with the board a copy of his post-graduate diploma or certificate.
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